Genetics has been sold as destiny. We think it's a briefing.
Millions of people have taken a DNA test, read a colourful PDF once, and changed nothing. Not because they didn't care, but because nobody turned the file into a Tuesday.
Plain language or nothing
If we can't explain a finding in a sentence you'd say out loud, it isn't ready to be in the product.
Evidence over vibes
Weak science gets labelled weak. We'd rather tell you we don't know than sell you a confident guess.
Your data, your call
No selling, no sharing, no brokers, no ad tracking. Deletion is a button, not a negotiation.
Built for every body
Genetic research skews narrow. We want to say whose ancestry a finding was studied in, and where that leaves you.
The panda who reads the papers.
Hex is our guide: calm, a little nerdy, allergic to hype. Pandas are famously specific eaters with famously particular routines, which is roughly the point. One body, one set of instructions, followed properly.
You'll meet Hex when you sign in, when something's worth celebrating, and when a result needs a second look before you act on it.
We're a small team in Australia, building in the open with early users. If that's you, we'd like to hear what's wrong with it.